Color Logo Guide

Yellow: Optimism, Clarity, Warmth
i.e. Nikon, UPS, National Geographic, Subway, Ikea, Best Buy, DHL, McDonalds

Orange: Friendly, Cheerful, Confidence
i.e. Nickelodeon, Fanta, Harley-Davidson, Amazon

Red: Excitement, Youthful, Bold
Kellogg’s, Lego, Lays, Avis, Heinz, CNN, Coca-Cola

Purple: Creative, Imaginitive, Wise
i.e. SyFy, T-Mobile, Yahoo, Hallmark, Barbie

Blue: Trust, Dependable, Strength
i.e. IBM, Dell, HP, Oreo, WordPress, Facebook, OralB, Twitter

Green: Peaceful, Growth, Health
i.e. Landrover, Animal Planet, Starbucks, BP, Spotify, Tropicana

Black/White/Grey: Balance, Neutral, Calm
i.e. Mercedes, Apple, Honda, Wikipedia, Puma, Nike

Many colors: Diversity
i.e. Microsoft, Ebay, Google, NBC